Growth for Profitability: Using Analytics and Technology to Grow Your DSO

Melissa Marquez is an accomplished dental industry leader with over two decades of experience spanning private practice and DSO operations, customer solutioning, and product enablement. Currently serving as Executive Director of Solutions Consulting & Enablement at Henry Schein One, she leads cross-functional teams that support dental organizations with best-in-class technology solutions. 

Melissa previously held senior leadership roles at Jarvis Analytics, where she was Chief Operating Officer, and at DentalOne Partners, where she advanced from practice manager to Vice President and Chief Operating Officer, overseeing large-scale operations, driving growth, and developing high-performing teams. Melissa has a deep commitment to the  development of her teams and the customer experience. 

Melissa currently lives in Texas and enjoys spending time with her husband and three children.

Jennifer Steadman, BSDH, DAADOM, lights up talking about workplace culture and team dynamics, yes, really! She’s worn just every hat in the dental office, except the dentist's! From Assistant, to Hygienist, to Admin Team, to Office Manager and VP of Operations of a Mid-Sized DSO. That journey taught her something crucial, the best practices aren't built on perfect systems alone, they're built on people who feel valued, heard, and empowered to do their best work.   

As founder of Jen SOS, she partners with practices to build strong teams and navigate the culture shifts that come with growth and transition, whether that's new hires, mergers, acquisitions, or ownership changes. She also speaks on workplace efficiency, communication strategies, and the metrics that actually drive results, helping leaders cut through the noise and focus on what matters. She co-hosts Back in 10, a dental leadership podcast where she and her co-host, Savanah Carlson, serve up real talk, honest truths, no fluff, and just the right amount of sass! They don't just talk leadership, they also dive into life, challenges, and the realities of balancing it all, creating space for authentic conversations that resonate with leaders at every stage.  

Her role as Director of Operation at Inspired Hygiene has allowed her to bridge her clinical experience with her operations expertise, giving her a unique perspective on the opportunities and challenges practices face today.   

Her philosophy is simple, when teams feel supported and valued, magic happens. The work gets easier, the culture gets stronger, and everyone—team, practice, and patients—thrive together.

Jill Nesbitt is an independent dental technology consultant specializing in implementing and optimizing dental software for dental practices. With hands on experience managing a multi-specialty practice plus working for Henry Schein One helping the dental practices across the country move to cloud-based software, she provides white glove software project implementation leadership. 

Known for her positivity and enthusiasm, Sheila Taylor has worked for growing DSOs for over 20 years, excelling at program and team development and creating operational efficiencies. 

Kenton McDaniel holds certifications across the spectrum of information security disciplines. He enjoys working on complex and sophisticated problems.