The 2024 Dental Practice Marketing Playbook

Dental practices worldwide faced “significant financial losses of over 70 percent due to the COVID-19 pandemic,” according to a study in the International Journal of Environmental Research and Public Health, with research suggesting revenue remains below pre-pandemic levels in many regions, while operating costs have only continued to rise.

With this backdrop as the “new normal,” reaching new patients and nurturing existing relationships is no longer optional — it’s imperative for dental practices to thrive in this landscape. If you’re still marketing to new and existing patients the same way you always have, you may be missing out on new opportunities for patient growth and retention.

Henry Schein One is here to help. We’re excited to launch our second annual Dental Practice Marketing Playbook, highlighting the top marketing trends in the dental industry.