2025 Dental Trends Outlook
The year of smarter, not harder
The dental industry has faced a roller coaster of changes since 2020, and this year was no different. Economic and political uncertainty challenged organizations, with inflation leading to higher costs and impacting patients’ willingness to spend. Staffing remained a major challenge, with dental assistants and hygienists being the hardest to hire and retain.
What You'll Discover
Better Attraction
Patients have more choices than ever, find out what drives their decisions and how to stand out.
Better Acceptance
Patients need confidence in their care, find out how to build trust and boost treatment acceptance.
Better Business
Rising costs and staffing shortages hurt practices, find out how smarter operations can solve both.
Better Attraction with Convenience and Connection
Patients have more choices than ever and choose practices that deliver a seamless, modern experience. Leading practices use tools like 24/7 online booking, social proof and personalized outreach to attract and retain patients.
“Practices should use technology to create an experience that makes patients want to stay and keeps them returning.”
— Ali Hyatt, Chief Customer and Growth Officer
Learn how to create an experience patients won’t want to miss
Better Treatment Acceptance Starts with Trust
Patients need confidence in their care, with a clear understanding of treatments and costs. Top practices are turning to AI-enhanced diagnostics and real-time insurance eligibility checks to build trust and improve acceptance rates.
“Today's patients actively research their options. Practices can educate patients during appointments, rather than risk them seeking second opinions.”
— Adam McDaniel, Director and GM of Clinical Solutions
Learn how to improve transparency and patient confidence.
Better Business with Smarter Support and Revenue Solutions
Rising costs and staffing shortages are forcing practices to adapt how they run their business. Smarter operations—like automated claims and enhanced security—help support staff, boost productivity, and improve cash flow.
“In the next year, we're going to see a renewed interest in data and reporting, security, and aggressive cost-saving measures, due to capital constraints and high interest rates.”
— Alan Rencher, Chief Technology Office
Learn how to grow your practice while creating a workplace your staff won’t want to leave.
What Customers are Saying
Why This Report Matters for You
With actionable insights and proven strategies, the 2025 Dental Trends Outlook is your guide to thriving in a rapidly changing industry. Whether you’re an independent practice or DSO, this report is your roadmap to smarter patient care, greater efficiency, and a more profitable practice.