The Questions Your Dental Website Should Immediately Answer

The average user spends a very short amount of time deciding whether your dental practice is what they’re looking for. 

By making sure you answer the most important questions as quickly as possible, you can increase the odds visitors will stay on your website rather than leaving to check out a competitor. 

Here are 6 specific questions every visitor immediately wants to be able to find the answers to: 

1. What services do you offer? 

For a dental practice, this might seem obvious, but a link to a services page that provides a clear list of what your practice offers is an excellent idea. 

2. Do you take my insurance? 

Okay, you’ve piqued a visitor’s interest. Now they’re going to want information on whether they're going to be covered through their insurance provider. While all the details might be too complex for your homepage, you should make sure that your visitors can find basic information with a single click. 

3. What makes you different from other practices? 

Many patients want to know a little about your practice’s history, team members, and values so they can get to know you before making an appointment. 

4. How easy is it to move around your website? 

When it comes to navigation, it needs to be intuitive, and visitors should be able to get their bearings within a matter of seconds — not minutes. The key with navigation is to keep it as simple as possible so that visitors can move their way seamlessly through your site without expending too much mental energy. 

5. Can I trust you? 

Trust is critical, especially for health and dental professionals. But how can you gain their trust? Testimonials are great for letting patients know you’re the right practice for them. 

6. How do I contact you? 

This is simple but easy to overlook. You should make sure your practice contact info is clearly stated on your home page and on the bottom of every page in a footer section, not hidden on a “contact us” page or link. 

------ 

Take a minute to check your website right now and make sure you can answer these questions quickly. 

Looking for more dental marketing ideas? To learn what will make your online presence stand out, call 833.568.7792 or visit henryscheinone.com/officite for a demo.