You're more likely to increase patient engagement and interest with a range of content -- including videos, blogs, social posts, and articles -- but the idea of creating that much content and coming up with fresh ideas can be overwhelming. We're sharing seven easy ways to engage current and prospective patients.
1. Demonstrate how to do something. How-to videos are the most popular type of videos on YouTube, with 91% of internet users turning to their smartphones to watch a video when doing a task. Why not show viewers how to floss, spot signs of gum disease, do home teeth whitening, apply trays or do a salt-water rinse?
2. Answer common patient questions. “What does it mean if my tooth hurts when I drink ice water?” “Should I floss before or after brushing?” If you have a list of frequently asked questions on your site, create a video or blog post to answer each one. Use the autocomplete feature on YouTube for more ideas — type in a general topic, like dental or teeth or braces, and see what the search field suggests.
3. Share product and service information. Have new equipment in your office or a new service like a different type of whitening gel? Show it off and explain how it helps patients.
4. Get your patients involved. Ask patients to do short video testimonials on your social media accounts and share these on your website. Record testimonials while patients are in the office — for example, on the day the braces come off.
5. Meet the staff. Introduce your team members by sharing your team’s background, expertise, what they love about working for you and fun facts like unusual hobbies.
6. Show off your office. A virtual tour gives potential patients a better idea of what to expect when they visit your office, helps reduce potential anxiety, and allows you to show off your services and amenities.
7. Make announcements. Create videos, blogs or social media posts to alert patients to changes in your practice, such as new products or services; new doctors, hygienists or other staff; and changed check-in procedures.
Looking for more tips on boosting your overall online presence? Check out our 2024 Dental Practice Marketing Playbook.