4 Ways to Make Your Website Stand Out

Reaching new patients and nurturing existing relationships is no longer optional-- it's imperative for dental practices thriving in the current landscape. If you’re still marketing to new and existing patients the same way you always have, you may be missing out on new opportunities for patient growth and retention. Here are four ways to make your website stand out from the competition.  

1. Make it as distinctive as you are  

Your current patients may love coming to you for a reason that isn’t obvious on your site. Maybe it should be. Ask yourself, “What makes my practice distinctive?” Then use those characteristics when designing your website. Try including photos and videos that highlight what your office looks like, offer patient testimonials, or showcase your connection to your community.  

2. Offer a responsive, mobile-ready site 

While your website may look good on a desktop computer screen, don’t forget to make it accessible on a smaller screen. If patients looking for a dentist can’t navigate your site on their phones, they may just move on to the next dentist in search results. A mobile-optimized site will also rank higher in Google search results. Use Google’s free mobile-friendly test to see how your site measures up. 

3. Keep it up to date 

Running a dental practice doesn’t have to mean also specializing in web development, but you still need to make updates regularly to your practice website. Your patients will appreciate knowing your site has the timely information they need.   

4. Make it easy for patients to connect with you 

While it’s still important to make it easy for patients to find your contact information on your site, today’s websites can also offer more interconnection. Personalized patient portals help your patients manage their forms to decrease check-in times, and an online booking tool can let you keep full control over your schedule by increasing convenience for patients (24/7 self-scheduling? Yes, please).  

Your practice website can be a powerful tool. And when its use is maximized, it can provide a great return on your investment. Don’t let it just hang out online, collecting the digital equivalents of rust and dust. Ready to maximize your online presence? Check out Henry Schein One’s dental marketing solutions.